20+ Years of Pioneering Innovation
GeniusCo Support Services is the single support services company for the Freedom Nation and its holdings. GeniusCo is a 20+ year old technology that has lived under at least three other brands in its history and developed a consistent culture of pioneering new technologies. The company’s growth and maturity is the product of a deep culture to utilize technology to enhance operational efficiency and to develop convergent innovations that enhance the competitiveness and the lives of organizations that are managed, founded or operated by emerging populations. Giving the underdog power to compete is at the core of our mission and the founding of our company. Founded by members of emerging populations, GeniusCo maintains an embodiment of passionate experience and knowledge directed at providing world class consulting, management and services to Freedom Nation owned companies that do the same for their customers and throughout all their projects.
1996 - Founded Quality Printing, Inc.
Faruq Hunter at Quality Printing
With a camera in one hand and a clipboard in the other, Quality printing was started by providing wholesale color printing to small businesses in the mid-1990’s. At the beginning of the decline of the printing industry Quality Printing was founded by Faruq Hunter. Color offset printing was a very expensive median for advertising unless large quantities were printed in order to reduce the per unit costs. Therefore, printing color collateral was left holistically to large companies. However, digital presses were an innovation in the printing industry that allow for affordable short runs with minimal setup costs and therefore offered the promise of inexpensive, low-quantity color printing. Quality Printing was developed to take advantage of this innovation and used it to bring a new set of small business customers as buyers in the color printing market.
1999 - Developed One of the first Online Print Ordering Systems in the world
2000 - Developed one of the World's First Customizable B2B E-Commerce Systems
2001 - MII-I Partners with Fortune 1,000 Companies to Streamline Purchasing Processes
GeniusCO, HP, Delta, Beoing, Coca-Cola, Dow Chemicals, Gm, Ford
In 2001 a landmark judgement against Coca-Cola led to $500 Million Dollars dedicated to purchasing from minority owned companies. in order to enhance the competitiveness of these companies ricing models to Coca-Cola, the company created an internal purchasing application known as the purchasing coke machine. The Purchasing coke machine was an internal B2B purchasing application that allowed Coca-Cola employees to purchase from vendors through a streamlined on-line purchasing system that was integrated with their SAP purchasing system.
The Coca Cola purchasing system removed $120 per transaction from each purchase. Coca-Cola was making over 6 million purchase annually from their corporate offices. The system would remove $700 million dollars worth of inefficiencies from the purchasing departments of Coca-Cola’s headquarters in Atlanta, GA. However, minority vendors were unwilling to create duplicate processes in order to sell their goods to Coca-Cola. In addition, the duplication in the vendors administrative processes had a reverse affect. even though it reduced the cost to do business with smaller vendors, it increased the costs of the smaller vendor to do business with Coca-Cola.
MII Interactive worked with the major purchasing applications of the time (SAP, JD Edwards, Lawson, Ariba, Commerce One) to pre-integrate their Enablink B2B Commerce application with the purchasing systems of Coca-Cola. Addressing the specific needs of the minority vendor allowed MII Interactive to streamline efficiencies in the vendors operations that reduced the costs of their products and services to not only Coca-Cola, but to all the vendors customers.
By the end of 2001, MII Interactive was in partnership with over 15 Fortune 1000 companies to streamline the operations with their minority vendors in exchange for increased purchasing contracts for the vendor, Coca-Cola, Kaiser Permenante, Blue Shield, Bell South, GM, Ford, Boeing, HP and Delta were some of the MII Interactive partners.
2002 MII-I Opens Malaysian Support Center
2003 - MII Interactive Sells MII Sdn. Bhd.
2004 - Re-Brand as GeniusCo: Focus on Implementation and development of Quality Software
With a renewed focus on innovation and remaining a pioneer in the IT industry, MII interactive re-brands to GeniusCo. Re-branding to GeniusCo also marked the companies focus from developing applications to a focus on the implementation of complex software, process improvement and supply chain automation initiatives.
2006 - BABOK Contributor
A benchmark study by IAG Consulting recognizes the Business Analyst skill as the most beneficial skill set in the creation of quality applications. Fulfilling a need for standards in the Business Analyst skill, the International Institute of Business Analysis is established. Following the successful model of the Project Management Institute, founded in the same city as GeniusCo, the IIBA surveys Business Analysts and software development experts to create the Business Analysis Body of Knowledge or BABAOK. GeniusCo plays a contributing role in the development and distribution of standards held in the BABOK as a chapter leader and contributing member to the first and second releases of the BABOK.
